IMPACT BOOSTER

"A gossip is one who talks to you about others - a bore is one who talks to you about himself , and a brilliant conversationalist is one who talks to you about yourself."

- Lisa kirk.

IMPACT BOOSTER'S

1. Wording with You

You know the old saying," The way a man heart is through his stomach"? well the way to old braion is through the use of the world you.

The fact is that the old brain is self centered and egotistical means your prospects do not care about your products. They only care about what your products can do for them. so the best way you can help your prospects understand "what is in it for them"

"massage istantally become old brain friendly when using you."

most of us have been trained to sell the benefits insteed to sell the benefits insteed to the features, but there is an even better way to communicate a point by using the world you in the process. Focussing on "you" beats focusing on benifts anyway - hands down, every time.

2.Your Credibility

your credibility factor will contribute a significant amount to your selling effectiveness. Althought it is a subjective and difficult value to measure, you always know credibily when you see it. In you have got to be belived to be heard, bert decker, founder and presedent of san fransisco - based decker communications, maintains the credibility is probebaly the most important factor to maximize your impact. Inessence, your credibility is the core of what makes other people belived you.

"You won't be instresting unless you say thinghs imaginatively,

originally,freshely,creatively"

Tips to achive variety :-

1. Include picture.

2. Vary colours in text.

3. Use a different medium than the status quo.

4. Use a different speed, change the tone of your voice.