The Story Teller- THE MAGIC OF PIPELINE.

Dear Viewers,

  

Greeting of the Day.

Today I'm very happy to Share you the life changing story with examples. I'm Very much sure that it will allow to turn your life 360 degree, This not only a story its Mirror of our decision making aptitude. This Story and content is based on THE BOOK PARABLE OF THE PIPELINE BY Burke Hedges sir, kindly till the end to feel the MAGIC.  

 Here we Start......

                            Once upon a time long, long ago, two ambitious young cousins named Pablo and Bruno lived side by side in a small Italian village. The young men were best buddies, and big dreamers. They would talk endlessly about how someday, someway, they would become the richest men in the village. They were both bright and hard working. All they needed was an opportunity. One day that opportunity arrived. The village decided to hire two men to carry water from a nearby river to a cistern in the town square. The job went to Pablo and Bruno. Each man grabbed two buckets and headed to the river. By the end of the day, they had filled the town cistern to the brim. The village elder paid them one penny for each bucket of water. "This is our dream come true! "shouted Bruno. "I can't believe our good fortune." But Pablo wasn't so sure. His back ached and his hands were blistered from carrying the heavy buckets. He dreaded getting up and going to work the next morning. He vowed to think of a better way to get the water from the river to the village. 

                               Pablo The Pipeline Man: "Bruno, I have a plan," Pablo said the next morning as they grabbed their buckets and headed for the river. "Instead of lugging buckets back and forth for pennies a day, let's build a pipeline from the village to the river." Bruno stopped dead in his tracks. "A pipeline! Whoever heard of such a thing?" Bruno shouted. "We've got a great job, Pablo. I can carry 100 buckets a day. At a penny a bucket that's a dollar a day! I'm rich!. By the end of the week, I can buy a new pair of shoes. By the end of the month a cow. By the end of six months I can buy a new hut. We have the best job in town. We have weekends off and two weeks paid vacation every year. We're set for life! Get out of here with your pipeline." But Pablo was not easily discouraged. He patiently explained the pipeline plan to his best friend. Pablo would work part of the day carrying buckets, and part of the day and weekends building his pipeline. He knew it would be hard work digging a ditch in the rocky soil. Because he was paid by the bucket he knew his income would drop. He also knew it might take a year or two before his pipeline would pay off. But Pablo believed in his dream and he went to work.

                                   Bruno and the rest of the villagers began mocking Pablo, calling him "Pablo The Pipeline Man." Bruno, who was earning almost twice the money as Pablo, flaunted his new purchases. He bought a donkey outfitted with a new leather saddle, which he kept parked outside his new two-story hut. He bought flashy clothes and fancy meals at the inn. The villagers called him Mr. Bruno, and they cheered when he bought rounds at the tavern and laughed loudly at his jokes. Small Actions Equal Big Results: While Bruno lay in his hammock on evenings and weekends, Pablo kept digging his pipeline. The first few months Pablo didn't have much to show for his efforts. The work was hard, even harder than Bruno's because Pablo was working evenings and weekends too. But Pablo kept reminding himself that tomorrow's dreams are built on today’s sacrifices. Day by day he dug, inch by inch. Inches turned into one foot........... then ten feet............ then 20............. then 100.

                                  "Short-term pain equals long-term gain," he reminded himself as he stumbled into his hut after another exasperating day's work. "In time my reward will exceed my efforts," he thought. "Keep your eyes on the prize," he kept thinking as he drifted off to sleep with the sounds of laughter from the village tavern in the background. The Tables Are Turned: Days turned into months.One day Pablo realized his pipeline was half-way finished, which meant he only had to walk half as far to fill his buckets! Pablo used the extra time to work on his pipeline. During his rest breaks, Pablo watched his old friend Bruno lug buckets. Bruno's shoulders were more stooped than ever. He was hunched in pain, his steps slowed by the daily grind. Bruno was angry and sullen, resenting the fact that he was doomed to carry buckets, day in, day out, for the rest of his life. 

                                  He began to spend less time in his hammock and more time in the tavern. When the tavern's patrons saw Bruno coming they'd whisper, "Here comes Bruno the Bucket Man, " and they giggle when the town drunk mimicked Bruno's stooped posture and shuffling gait. Bruno didn't buy rounds or tell jokes anymore, preferring to sit alone in a dark corner surrounded by empty bottles. Finally Pablo's big day arrived, his pipeline was complete! The villagers crowded around as the water gushed from the pipeline into the village cistern! Now that the village had a steady supply of fresh water, people from around the countryside moved into the village and the village prospered. Once the pipeline was complete, Pablo didn't have to carry buckets anymore. The water flowed whether he worked or not. It flowed while he ate. It flowed while he slept. It flowed on weekends while he played. The more the water flowed into the village, the more money flowed into Pablo's pockets! Pablo the Pipeline Man became known as Pablo the Miracle Maker. But Pablo understood what he did wasn't a miracle. It was merely the first stage of a big, big dream. You see, Pablo had bigger plans. Pablo planned on building pipelines all over the world!. 

                             Recruiting His Friend To Help: The pipeline drove "Bruno The Bucket Man" out of business, and it pained Pablo to see his old friend begging for drinks at the tavern. So, Pablo arranged a meeting with his old friend. "Bruno, I've come here to ask you for your help." Bruno straightened his stooped shoulders, and his dark eyes narrowed to a squint. "Don't mock me," Bruno hissed. "I haven't come here to gloat," said Pablo. "I've come here to offer you a great business opportunity. It took me more than two years before my first pipeline was complete. But I've learned a lot during those two years. I know what tools to use now, and where to dig. I know where to lay the pipe. I kept notes as I went along so now I have a system that will allow me to build another pipeline in less time........... then another...........then another. 

                             I could build a pipeline a year by myself, but what I plan on doing is teach you how to build a pipeline, then have you teach others and have them teach others. "Just think, we could make a small percentage of every gallon of water that goes through those pipelines." Bruno finally saw the big picture. They shook hands and hugged like old friends. Pipeline Dreams In A Bucket-Carrying World: Years passed. Their world pipelines were pumping millions of dollars into their bank accounts. Sometimes on their trips through the countryside, Pablo and Bruno would pass villagers from other villages carrying buckets. The friends would pull over and tell them their story and offer to help them build a pipeline. But sadly, most bucket carriers would hastily dismiss the notion.

"I don't have the time."

"My friend told me he knew a friend who's uncle's best friend tried to build a pipeline and failed."

"Only the ones who get in early make money on a pipeline."

"I've carried buckets my whole life, I'll stick to what I know."

"I know people who lost money in a pipeline scam."

Both men resigned themselves to the fact they lived in a world with a bucket-

carrying mentality............. and only a very small percentage of people would ever see the vision.

End Of Story

WE LIVE IN A BUCKET-CARRYING WORLD

                 Who are you? A bucket-carrier............ or a pipeline builder? Do you get paid only when you how up for work like Bruno the Bucket Carrier? Or do you do the work once and get paid over and over again like Pablo the Pipeline Builder? If you're like most people, you're working the bucket-carrying plan. It's the time-for money-trap. The problem with bucket carrying is that the money stops when the bucket carrying stops. Which means the concept of a "secure job" or "dream job" is an illusion. The inherent danger of carrying buckets is that the income is temporary instead of ongoing. If Bruno woke up one morning with a stiff back and couldn't get out of bed, how much money would he earn that day? ZERO! No Work-No Money! The same goes for any bucket-carrying job. Once bucket-carriers stop carry buckets for any reason, they won't continue to get a paycheck.

 Real-Life True Story:-

              My previous dentist was the best dentist I ever had. A complete professional. Great personality. Great technician. Every visit was virtually pain-free. She loved what she did and set her own hours. She was only open three days a week so she could spend four-day weekends with her family. She pulled down more than $100,000 a year working three days a week at a job she loved. This was a bucket-carriers dream job if there ever was one! One problem. Before the age of 40 she developed arthritis in her hands and couldn't work anymore. Today she teaches at a university earning one-third the income she earned as a dentist. 

                    There's no such thing as a secure bucket-carrying job no matter how great it seems. The problem with the time-for-money trap is that if you can no longer trade the-time, you no longer get the money! Most people mistake bucket-carrying for pipeline building. We observe 99% of the people in the world are carrying buckets, so we assume bucket carrying is the way to get what we want in life. We grow up surrounded by bucket-carriers, so we figure that's the way-of-the-  world. It reminds me of a bumper sticker I saw recently: 100,000 lemmings can't be wrong! 

                 People think the same way about bucket-carriers. 100 million bucket-carriers can't be wrong. Well yes they can!. Let's face it. there are a lot more bucket-carriers in this world than pipeline builders. Why? Because bucket-carrying is the model that our parents followed and the one that they taught us to follow. The bucket-carrying model tells you here's what you do to get ahead: Go to school and learn how to carry buckets. Work really hard. Earn the right to carry bigger buckets. (get promoted) Resign from "Bucket Company A" to work for "Bucket Company B" which lets you carry even bigger buckets. 

                   Work longer hours so you can carry more buckets. Put the kids through bucket-carrying college. Try to get promoted from carrying metal buckets....... to carrying plastic buckets............ to carrying digital buckets. Dream of the day you can retire from bucket carrying after 30-40 years. Until then, keep carrying those buckets....................... or, the bucket-carriers dream comes true. You hit the big lottery! (the odds are 1 in about 14-15 million against them, but hey most all bucket carriers think it could happen to them, so........... until then, keep carrying those buckets) What do all those bucket-carriers earn for their efforts? Surprisingly little. According to Parade magazine's "What People Earn" survey, the average worker in America earns $28,500 a year. 

                   Subtract almost 20% for taxes, and that leaves $22,500 take-home-pay. Let's face it, that's not enough for most people to live on. What do bucket-carriers do when they need more money? Because they have a bucket-carrying mentality, they come up with a bucket carrying solution............ if you need more money you've got to carry more buckets! "i'll get a second job carrying buckets in the evenings and on weekends," Daddy Bucket Carrier decides. "I can go back to the bucket-carrying job I had before the kids were born," Mommy Bucket Carrier says. "The kids can get bucket-carrying jobs after school and in the summer," they both say. The Results? Today North Americans work the longest hours in the world. Yes, even more than the work-obsessed Japanese. Is the earn-more-money-by-carrying-more-buckets plan working? No. Here are the facts. 

                 Consumer debt is at a record high. The average household has 95 cents worth of debt for every dollar earned. The proportion of women working to support their families more than doubled over the past 20 years. More people are taking second and third mortgages on their single biggest asset............ their homes............. to pay the bills. Hello! What's wrong with this picture? It's the fallacy of carrying bigger buckets. Bucket carriers tell themselves everything would be okay if they could just carry bigger buckets. Bucket carriers are forever wondering how much money other bucket carriers earn. True, the doctors bucket is a lot bigger than the cook's bucket............. about ten times bigger! But that doesn't mean the doctor is financially independent. He's just as dependent on his bucket carrying job as the cook. Why? They spend more! Truth is, the doctors and lawyers making six-figures are spending most of their income to support their lifestyles. 

a. The average worker drive a $5,000 used car. The doctor drives a $45,000 Lexus.

b. The average worker sends his kids to free public school. The doctor sends his kids to private school............ and on and on and on.

                  The doctor spends just as much of a percentage of his income than all other bucket carriers. All are living paycheck-to paycheck. If you don't believe check the bankruptcy records. You'll see every kind of bucket carrier listed in there! All Buckets Eventually Dry Up All buckets dry up no matter how big they are. Pipelines, on the other hand, are self-sustaining. But pipelines require sacrifice. Pipelines don't build themselves. You have to be willing to put in the time and effort to build them. A Bigger Bucket Won't Solve The Problem. Why? Carry as big a bucket as you can but build a pipeline on the side, because as long as you carry buckets, you have to show-up to get paid, and no matter how big the bucket is... it will dry-up. 

                             Many a person has gone from the "Millionaire Next Door" to the "Bankrupt Person Next Door". This person had a HUGE bucket and now has nothing! His name is Darryl Strawberry. Professional baseball player. The 38 year old outfielder broke into the majors as a teenager and was hailed as the next Ted Williams! Strawberry has made a fortune in his career............. $2-$5 million every year. That was just from his baseball contract! Add a couple million from endorsements, speeches, autographs and more and he's earned $50-$100 million before his 40th birthday! A guy like that has to be set for life right? WRONG! According to a local newspaper report, "Strawberry has no income or savings to support his current wife and their three children." What Happened? Strawberry bought expensive everything........... including drugs and alcohol. Strawberry didn't build a pipeline............. because he thought he had enough money to last forever no matter what. He can't play baseball anymore because of his drug problem. He won't be allowed to play ever again. He's Broke! It's Your Turn To Choose What sounds like the best plan to you? Remember, most of your friends and neighbors won't understand! They've been taught to carry buckets. 

                          Time Levels The Playing Field It doesn't matter how much money your earn ............ or how little money you earn........... we all have the same amount of time in each day. 24 hours. It doesn't matter if you're a doctor, lawyer, or cook. It only takes time to build a pipeline. Yes you'll need tools................ but those will cost relatively very little. So everyone has an equal opportunity when it comes to building a pipeline! Timing Some people put off building their pipelines because "right now isn't a good time for me." Guess what? Right now is a bad time for anybody! We're all stressed. We're all busy. We're all putting out fires and dealing with unexpected emergencies. There's a word for these bad times. It's called life!

                       Some people waste their lives waiting for the "perfect time" to do x, y, or z. Well, they'll die waiting because there's no such thing as a perfect time. If someone told you they'd give you $1 million dollars if you'd sit in a corner and knit for two hours every day for one year, you'd find the time right? It wouldn't matter if your son broke his arm.............your car wouldn't start........ the cat got sick. Rather than forfeit $1 million dollars, you'd find the time no matter what. Waste Not Want Not People often ask me why they should take the time and effort to build pipelines when things aren't going so bad for them right now. They say they deserve to relax in the recliner and watch TV after a hard days work. Got a few bucks in the bank.... kids are doing good in school........... no need to "rock the boat".There's no better time to build your pipeline than when things are going good! 

                        A Final Thought A man was on the 30th floor of a fancy hotel overlooking Central Park in Manhattan. He pulled back the shades........... and threw open the window to enjoy the view. As he leaned out the window, he was startled to see a man falling past his window. "How you doing?" he asked the falling man. "Fine so far," came the reply. The point is, there are lots of bucket carriers in the world that think they are "doing just fine". But they can't stay in the free-fall forever. Sooner or later they'll meet the ground. For bucket carriers it's................... don't or can't show up for work............... no more paycheck!

                           I'm hoping that you have enjoyed this and it will help to change the life in many aspects, specially for passive income. heartfelt thankful to the Burke Hedges sir. kindly revert back in comment section in case of any queries. Thanks

Millionaires What Really think, Know and Do.

To dear Reader.....!


In last few days i read a book name What self made millionaires really think, know and do. i found its really worth while and it can make the change in every bodies life .....I heartily thank to both writers named Richard dobbins and Barrie pettman,  Here i am sharing with all my readers....  I Welcome all for this fantastic journey. ...


Would you like to change your life dramatically? Are you tired of doing a crummy job for peanuts? Are you tired of being a macho dickhead moron? Would you like to have more successful life? Would you like to be more, do more? Would you like to spend your life doing something which is more worthy.Would you like to earn a lot more money? Are you in the public sector? Are you suffering from justification and identification? Are you suffering from negative emotions: blame,stress,self-pity,worry,anger,envy,fear of failure, fear of rejection? Are you suffering from self limiting beliefs? Do you imagine that there are rocks standing between you and what you really want? Would you like to be master/ mistress of your destiny? 


This Article is for those who would like to be winners always  in a competitive world.


1. Set Clear Goals Always.
2. Learn what you need to know.
3. Be more positive.
4. Find your area of excellence.
5. Establish a competitive advantage.
6. Find your market segment.
7. Concentrate.


Note :- This article for you i offer you your freedom.


An entrepreneur is someone who is determined to improve the life of a customer in a competitive world.


A Customer is someone who is willing and able to purchase the improvement you offer in a competitive world.


I am sure even if you take only few ideas from this article and develop a few new habits, it will make a dramatic difference.


Change your life........


i know that you want to change your life. Be honest with yourself. You know that you want to change. This is totally natural and totally predictable. Everybody wants to be more, have more and do more. This is your birthright. in order to be more, have more and do more, you have to change. Being the way that you are now, got you where you are today. If you do not change, you will probably stay exactly where you are now, forever. This is probably a painful prospect for you. You must change to move forwards. Fortunately, there are only to ways in which you can change. Firstly, you can learn more, and secondly you can be more positive in your attitude.


This article teaches you how be successful in business, although the principles of success are the same in the all areas of human activity. If you set clear goals and resolve to pay the price in advance by learning what you need to know and thinking more positively, ten you will become more successful. Other people call you "lucky". You can certainly join the top three per cent. You are the master/ mistress  of your own destiny. You are responsible for your own happiness. This book teaches you how, with special emphasis on success in business.


About Self made Millionaires.......


Millionaires become millionaires by improving the lives of their customers in a competitive world. some time ago , we learnt that there are approximately one million self made millionaires in the world. Apparently, 80 per cent of them took at least twenty years to get there. This is therefore the normal route, Route 1. This is slow but sure route requires you to set goals and to resolve to pay the price. in advance of achieving those goals. it requires you to establish a specialization, an area of excellence, a mission. It requires you to be creative, implement a winning business strategy, get the marketing right, be excellent at selling, negotiate sensible deals, give leadership to others, understand the financial implications, and manage your time well, manage your life well. Most of this Article is directed at giving you the necessary knowledge and attitude to take route 1, the twenty - year route to success and achievement. This book teaches you how to get what you want by using the law of belief, the law of cause and effect, the law of attraction, and the law of accumulation.


   A very small section of this Article is directed at Route 2, the six year route, i.e. How to get Rich Quickly, dealt with mainly in chapter 3. For some people it is extremely good news that twenty percent of self-made millionaires get there in less then twenty years; usually around six years. Route 2 requires you to buy some one else's 'dog' , or beat the other guy by ten per cent, or market somebody's wonderful product in new market. This route includes the management buy-out, the franchise, and cretive imitation. Route 1 and Route 2 are not mutually exclusive. Once you begin to see life as a full of opportunities, then all sorts of opportunities suddenly arise.


You can switch from the twenty year route to six years route, and you can just as easily switch from the six years to twenty years route. Once you begin the process of setting clear goals, learning what you need to know, and thinking very positively, then things do begin to improve very quickly. All sorts of opportunities suddenly open up to you.


There are of course, Route 3 - the chosen route of the millions of people who will achieve nothing in there lifetimes, and millions of people for whom life is just another day another dollar, the millions of people who accept that they are born into the world of low expectations and low achievement. you leave school  or university. Somebody gives you a job. you may get 'lucky' enough to get a couple of promotions, you retire on a peanut pension, and you die shortly afterwards with just enough cash to cove the funeral bill. These people go to there graves with there music still onside  them. They have used about two per cent of their mental capacity.


They go through life with the one great hope which is .... come on, be honest..... you know the answer... to win the National Lottery! We understand that the probability of the winning the lottery is about fourteen million to one. if you enter the national lottery once each week, then you can expect to win, on average, about once in every two hundred and seventy thousand years. You can reduce the expected winning period to about only one hundred and thirty five thousand years by doing the lottery twice each week.


By reading this article you will fully understand why the vast majority of people take Route 3. This route require no goal - setting, no resolution to pay the price, no specialization, no competitive advantage, no market segmentation, and no concentration. This require no creativity, no strategy, no marketing, no sales skill. no negotiation skill, no leadership skill, no financial understanding, and no time/ life management.


Route 3 allows people to be lazy, ill informed, selfish, greedy,ruthless, disloyal, impatient, irresponsible, unreliable, and vain. Route 3 allows people to watch television for twenty - six hours 
per week, prop up a bar for two or three hours every night, and spend their lives totally absorbed by sex and football. Route 3 requires no reading of books, no educational courses, and Route 3 allows you to spend your life with othere people who are equally lazy, ill- informed, selfish, greedy, ruthless, disloyal,impatient, irresponsible, unreliable and vain. Route 3 requires no information, no decision - making, and no action.


Most of the current generation's fathers did the football pools. Every year they 'knew' that this was going to be their lucky year. It never happened . All were perfectly capable of becoming millionaires by route 1 or even route 2, but they chose route 3. of only they had known and used the rules of success in this article! in this article ignore route 3.


Note :-
1.  Happiness is striving to achieve your most desired goals, living a life consistent with your highest ideals.
2.  You are hero/ heroine of your own story. Enjoy the journey. Enjoy every minute. 

Important Factor of your sales Success

The most often asked question I receive when it comes to sales is -

"What is the single most important piece of advice that you can give me to increase my sales?"

While the answer to that is easy and simple, it is not the answer that most sales people want to hear. Because it's not some magic tool or strategy, but a lifestyle. And in the vast majority of cases, it will require change on their part. If you want to increase your sales by dramatic amounts, 100, 200, 300 or 500%, then you need to start working "on sales" rather than "in sales."

• Every single world-class athlete, scholar, world leader, etc. dedicates a specific amount of time to further developing their skills by continued learning and practice. That is what you must do as well. But only if you want to truly excel. If you were a physician, would your studies and learning cease after graduating from medical school? If you were an Olympic athlete, would you stop training after you won your first event? Why does Tiger Woods have a coach? These are all questions that help you to understand the importance of investing in yourself in order to achieve greatness.

• The bad news is that most people, not just in sales, but in all walks of life would rather live in mediocrity than put in the extra effort. But that is also GOOD news! Why? Because it means that if you decide that you actually want to put in a little extra effort to separate yourself from the crowd, the crowd is probably watching Andy Griffith reruns. It has often been said that one of the greatest secrets of the ladder of success is that it is the bottom, rather than the top that is crowded. If you have the desire to rise to the top of the ladder, you can.

• But first you have to make a decision. You have to decide that you are going to get better and you are going to do what is necessary to get better. You have to determine that you are worth the investment of time and money that will result from this decision. Ask yourself this, if you do nothing to change, will you honestly be any closer to success and financial freedom than you are now? Make the decision to be better. Make the decision to invest in yourself.

• Achieve their goals in their business, their careers and their lives. As an author, teacher, mentor and helper, he desires to see everyone reach their true potential. You can learn how to live your dreams by visiting Selling More Through Product Conviction.

• A common question in the mind of salespeople is how to "close" more sales. Obviously, the more sales you have, the more successful you are, and so when you go through the sales literature - the books and tapes and seminars - it offers a slew of methods to "close" better. From the simple to the complex, the subtle to the direct, the passive to the aggressive, there are almost as many closing "techniques" as there are salespeople.

• There are a few basic closing tools, however, that fall outside of the category of technique and are much more fundamental. One of the most important and powerful closing tools available is very simple and very powerful: product conviction. You must like the product or service you are selling. In fact, to be really successful, you must straight out love it.

Why is believing in what you provide critical to sales success? Sales is really a transfer of enthusiasm from salesperson to customer. All of the different communication techniques that salespeople use are really designed for one main purpose - to convey the enthusiasm for the product or service to the customer. It's very challenging to transfer something that is not there; therefore the stronger that product conviction is, the more effective the salesperson can be at communicating it to the customer.

• Enthusiasm, by the way, does not mean that you have to be super-excited and bouncing off the walls, that is a common misconception. What it does mean is that you have a rock-solid core of belief about what you provide to your customers and its benefits to them. You can't fake this belief; it is easy to tell when someone is trying to sell you something they don't believe in themselves.

• It doesn't mean that you are blind to reality; you don't have to think that your product or service is perfect and that it can do anything and everything. What you have to believe is that you have the best option available for your customers to solve the challenges that are facing them. You have to believe that you have the best solution.

There are a lot of ways to increase your product conviction. Really learning your products and services inside and out is the first step. Become an expert in your product, and then go beyond to become an expert in your industry. Know where your products and services fit in.

• Use your product or service as much as possible yourself. And talk to people that are your biggest fans - your customers. They are the ones that give you their money in exchange for your products and services - so they obviously have value for it. They are the ones that use your products and services a lot and the more you talk to your current customer base, the better. Their stories will be an effective way of building your confidence, and also a great way to convey that confidence to others.

When you have rock-solid belief about the products and services you sell, you don't have to be as concerned with how good you are at "closing" techniques. Yes, you still have to know how to communicate effectively, but once you have transferred your enthusiasm, it's not a matter of if they would like to buy, but rather when and how much.

• Letting them invest in what you offer becomes a natural extension of them understanding how great it really is. And that is a powerful close.

Indian Thought Leader where stand.......

The thought leader of Indian scenario makes a developmental aspect of think innovative ideas and implement into.Where are India's though At leaders? news Is India producing original thought leadership on human resources and innovation? Where are the Indian business leaders who can inspire innovation and build a long term competitive edge? By Steve Manallack. but

• How many Indian businesses are using the current outsourcing boom to lay the foundations for their long term success through innovation and knowledge? Some of the larger companies are, that is well known. But how many businesses are just too busy getting on with the job? If too many are just coping with current demands, just getting on with the job, then they are laying shaky foundations for the future.

• in some aspect It must be tempting for business and government leaders to feel either confident or overwhelmed by demand. After all, positive indicators for the Indian economy are a stable 8-per cent annual growth, rising foreign exchange reserves of more than $150 billion, a booming capital market with the "Sensex" just short of the 11,000 mark, flowing foreign direct investment in excess of $10 billion and a 25 per cent surge in exports. What a great success story is it.!

But it would be potentially tragic for the Indian economy in the long term if current leaders felt that they had got it all, or that they had too much to do or that the current success story will just keep on flowing. Busy as these leaders are, they must use the good times to find time for innovation, because without this leadership, where will the Indian economy be in 10 or 20 years time?

We often debate whether "what you know" or "who you know" are the most important for success, yet in many ways this is a false debate. After all, to succeed in business you need both; but to truly succeed long term you need to build an innovation and knowledge driven organization.

Today, it is the ability that a company has to assimilate and act on change that will determine its fate. Dr Sattar Bawany is the leader for Mercer's Singapore Global Information Business and he urges organizations to develop an innovative knowledge driven culture through:

1. Introducing and managing innovative thinking

2. Promoting "Entrepreneurship"

3. Training and support for information sharing

4. Creating a climate pro knowledge and innovation

As Dr Bawany says : -

"If a knowledge management system is right for your company, the benefits seem endless,"

But he also warns that in order to see results a company should have the proper training, technology and employee cooperation.

One of the challenges most organizations face is getting employees to share knowledge. Many of us believe "knowledge is power" so we hang on to it. A key here is to ensure that there are obvious benefits in sharing what you know. Communication is essential to show that knowledge sharing helps us all become more productive.

In this aspect This sharing of knowledge can only happen in a climate of trust, so senior management must earn that trust and demonstrate the benefits.

Too many organizations see technology as the "driver" of knowledge management, but like all management the real driver is people. Technology is the enabler in many cases, but people are central to the process. There is a tendency for too many senior management to have a form of blind faith in technological solutions without thinking through the people processes.

Dr Bawany points to a key benefit:

"When knowledge management is implemented effectively, encouragement is given to the free flow of ideas, which in return fosters innovation and a high retention rate for employees."

So, in this case how do you promote innovation?The challenge for Indian business management is to open its mind and the minds of its key people. Many of us are risk averse and do not readily share information and knowledge.

A good way to get this happening is to communicate and publish stories about role models who do openly share knowledge, or to provide success stories and best practice examples. You might need to do this again and again, over some time, before the light goes off and your people pick it up it is noted.

Then you will need to address reward strategies, processes and systems, how to support people with ideas, how to build innovation groups and so on. But it all begins with communication.

• The main thing is This strategy also helps ensure you get the best out of the people you already have on the payroll. India must be recruiting more than any other country right now, but the problem has got to be a "competence gap" - can you find more and more people with the competence you need? This is another good reason to generate innovation from inside, so that the people you already have develop with your business or organization.

• In the business For many CEO's these issues of human resources and organization building are the hot points today. While these CEO's look further afield for talent, they also have to focus on those already on the payroll and ensure that these people become more valuable over time.
  

• It comes back to the communication ability of the CEO, enthusing their leadership team, encouraging innovation, appealing to partners and customers and selling the message of knowledge sharing at all levels. Too many are not well equipped or well trained for this communication role.

• We need a new wave of Indian management thinking on these key issues of human resources, internal communication and innovation. We need Indian CEO's who have the ability to get the message across, to describe the present and paint the picture of the future. In other words, CEO's who can communicate in a way that inspires. You will not do this with detailed power point presentations and endless statistics, because this communication has to draw on a passion for innovation.

• Just consider how these issues really took off in the US during good economic times of the 1960s and 70s, with the emergence of thought leaders, research and extensive dialogue across innovation and management.

• For many CEO's in the US, the task of motivating others and capturing the spirit and soul of innovation took as much as 50 per cent of their time.

• They made speeches, talked to groups small and large, went back time and again to their staff, went on the media, took every opportunity to get their message across. Is this focus on communication for change happening among contemporary Indian CEO's, too?

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• The emphasis for these leaders in the US was on how to build their own ideas and approaches, instead of just borrowing from the world. Is this happening today in India? Is India producing original thought leadership on human resources and innovation?

If this leadership is not happening, India will be wasting a unique opportunity to use current growth for future success and groth of any person and a firm.